Sunday, 16 September 2012

HCT: Institutional Context - Music Industry

Who owns the record labels?
The Record Company President owns the record label and oversees the Executive Vice President, He, in turn is involved with overseeing sub categories such as marketing and artist development. This is shown below. For example Roger Faxon is the owner and president of EMI.

What is involved in a record deal?
Recording contracts are legally binding agreements between artists and/or bands and a record label. These contracts, when signed, commit the act and the label to certain obligations. The band or artist will always check the record labels capabilities and powers of the company in terms of connections with advertisement, merchandising, tour support etc. The legal document will involve information on the amount the record label will take from the earnings of the artist.

How are musicians promoted? Outline different types of marketing strategies/tools.
Musicians are promoted in a number of ways. This heavily depends on the size and current position the artist is in. For example small time bands/artists may want to use the internet to promote themselves via YouTube. They could post a music video in order to try and get their music heard. The power of using the internet allows the video to go viral and there reaching thousands of people at a time. For larger acts who are signed to record labels. The record label will take charge in promotion and use more commercial ways such as tv radio and large posters as they will have contacts in the press, with distributors,
manufacturers, and so on that will help make the process go a little smoother.
They may be able to arrange for some expenses - like manufacturing - to be covered on credit, whereas you, without a history with the company, will likely have to pay up front. It can be notoriously difficult to get distribution if your label consists only of your own releases, and getting press for your own music can be a challenge as well . A major record label can offer you all of these things on a larger scale, and there are a few areas which are reserved almost exclusively for major label artists, like many mainstream commercial radio stations and MTV.

No comments:

Post a Comment